Search
-
Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
-
Side-by-side Social Intelligence
Using the analysis and synthesis of social data to enhance and complement our primary research. We live in a digital world where mobile technology allows us to spend more and more time on social media.
-
Connected car: A new ecosystem
Today, the cars produced by the major automotive original equipment manufacturers are built with automotive embedded systems. Soon they will become communicating objects. Ipsos expects that there will be 69 million connected cars on the road by 2020, equivalent to 75% of all cars shipped globally.
-
Big Data: A Guided Tour
Big Data has become a feature of many workplace discussions about strategies and business plans. But it also brings with it risks and responsibilities – as witnessed by growing consumer concerns about data protections and information security.