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An Efficient Alternative to Concept Optimisation
In real life, who has time for two steps when you can do it in one?
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Reflection on Rio Olympics Marketing: Ad Performance Evaluation
Event marketing has been proved to be very effective by many enterprises, and Olympics in particular, as the world's most famous sports event, has unmatched marketing value either to sales or brand building and enhancement, as was proved by Yili, Lenovo, and Coca Cola during the 2008 Beijing Olympic Games.
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Olympic Games - Who Else is Going for Gold in Rio?
Sponsors join athletes aiming for the podium. The bar was set on August 12, 2012 – and it was set high. The numbers were: 3.6 Billion, 100,000, 500 and 220.
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Pisa VS Florence: the Two Ways to Make a Brand Attractive
Both Florence and Pisa attract over one million visitors every year, but not at all for the same reasons.