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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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People, Planet, Prosperity newsletter: April 2023
A monthly digest of Ipsos’ latest data and perspectives relating to environment, social, and governance.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Global Trends in human behavior: Search for Simplicity and Meaning
Busy, stressful lives mean that people need time out
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Global Trends in Marketing and Advertising: The Enduring Appeal of Nostalgia
When the here and now is grim, people look to the past for comfort
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Global Trends in Reactions to Uncertainty and Inequality
Uncertainty makes future planning difficult for people and businesses