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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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CULTURAL PROFILE OF RUSSIAN PEOPLE: Path to New World
In this article, we will talk about the results of our study into the cultural profile of Russian people through the prism of change and framework of facing an uncertain future.
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NEW PARENTING: Rethinking of Attitudes and Beliefs
This paper explains modern practices and parenting ideas on children development and ways that brands can connect with the “new parents”.
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TALKS THAT MATTER: The qualities children learn at home
The Ipsos Global Commons Survey studied the qualities and values people consider important to develop in children, rather than the practical foundations of upbringing. This insights will allow brands not only to communicate with their parent audience at a higher level, but they will also get an idea of the attitudes that influence the behavioral profile of young generations.
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THE 21ST CENTURY MAN IN RUSSIA: How Traditional Masculine Roles are Transforming
This paper covers complexities of choosing between traditional masculine roles and new trends.
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MADE IN RUSSIA: Pride in the Russian Automotive Industry
The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of domestic technologies? How sought-after and useful will the use of this issue be in the communication of Russian and international brands?
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DO GOOD: Why Russians Engage in Charity
This paper explains what drives private charity givers, and what businesses should take into account to make their charitable campaigns successful.