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Ipsos Has Developed a New Psychographic Segmentation of Moms In Russia
Ipsos has created a new moms psychographic segmentation V2, which will help to understand modern moms with children up to 4 years. This new psychographic segmentation of moms V2 (Value & Values) is based on Baby Index research data.
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Black Friday: The Story So Far
In 2016, Black Friday falls on 25th November. Ipsos brings you on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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Taking Responsibility - Ipsos in Mozambique's Involvement With Young People
Ipsos in Mozambique invited university students to Ipsos’ premises to learn about market research.
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Ipsos in Brazil Awarded 2016 Best Market Research Partner By L’Oréal
Each year, Ipsos participates in an annual event organised by L'Oréal Brazil, with all their suppliers.
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Europe East - Primary Consumer Sentiment Index - November 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, Spain, Sweden, and Turkey.
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South Africa Primary Consumer Sentiment Index - November 2016
The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for November,2016 is down 2.1 percentage points over last month.
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The Reputation Council report 2016
In this edition we ask council members to describe the most important corporate traits required if an organisation is to stand a fair chance of recovering from a crisis; talk to members about whether they can credibly identify and measure the reputation risk their organisations face; examine the critical issue of cyber crime; and look into the use of social media among Council members.
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Middle East - Primary Consumer Sentiment Index - November 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.
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ASIA - Primary Consumer Sentiment Index - November 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Japan and South Korea.
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Brazil Pulse - Gradual Recovery Trend of Consumption Confidence is Being Confirmed - October 2016
In October, the negative perceptions about the country’s direction continued to drop - but they are still at a high level. Confidence in the country will resume with economic recovery and the political & social stability.