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Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
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Generational, gender gaps on workplace issues appear
Gen Z, Millennial, Gen X and Boomer men and women may all work at the same company, but in some cases bring divergent views on everything from DEI policies to mental health days.
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Know the New America & Beyond: July 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world.
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Transforming Research Through Synthetic Data
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how.
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KEYS: an Ipsos webinar series
Ipsos' KEYS webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
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Instability, uncertainty reigns as 2025 rolls on
Many around the world are continuing to feel down about the state of their country, society and the economy, writes Melissa Dunne.
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Ipsos completes the acquisition of The BVA Family
This acquisition is a significant expansion for Ipsos in France and adds new strength in the UK and Italy.
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Travel is booming despite global uncertainty and climate concerns
Europ Assistance unveils the findings of its 24th annual Holiday Barometer, conducted with the support of Ipsos, which examines vacation trends across 23 countries.
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.