Suche
-
Warum barrierefreie UX wichtig ist
Tipps für die Bereitstellung einer großartigen Benutzererfahrung.
-
Great expectations: Developments and dynamics of a COVID-19 vaccine
The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
-
Abschlussbericht "Umfrage zur Bekanntheit des gesetzlichen Mindestlohns"
Die erfolgreiche Umsetzung des Mindestlohns setzt eine ausreichende Information und Kenntnis der Arbeitnehmerinnen und Arbeitnehmer über den Mindestlohn voraus. Vor diesem Hintergrund ermittelte Ipsos im Auftrag der Mindestlohnkommission im Rahmen einer repräsentativen Befragung von Beschäftigten der Bekanntheitsgrad des gesetzlichen Mindestlohns in Deutschland.
-
When Difference doesn’t mean Different: Understanding cultural bias in global CX programmes
Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
-
Mystery Calling - Dialling up your contact centre performance
Driving a positive customer experience across all channels is critical to any organisation. In this new Ipsos Views paper we discuss how, despite the growing use of new digital technologies, the telephone experience can still be a make-or-break moment for many customers. For most large, multichannel organisations, the contact centre remains key to ensuring that customers receive a great experience, as consistently and efficiently as possible.
-
Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
-
When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
-
Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It’s happening now.