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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Web-Seminar: Datenbasierte Wachstumsstrategie für komplexe Märkte
In dynamischen, aber komplexen Märkten expandieren? Einen Wettbewerbsvorteil in einer Nische ausspielen? Aber in welcher? Eine effiziente Vertriebsstrategie auf Stadtebene entwickeln? In unserem Web-Seminar bekommen Sie Antworten von unserem Strategy3 Team bei Ipsos.
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Ipsos Update - July 2020
This month’s edition of Ipsos Update brings you a round-up of the latest research and analysis from Ipsos teams around the world.
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Ipsos Update - June 2020
This month’s round-up of research and analysis from Ipsos around the world includes the latest insights on the impacts of coronavirus and how we can plan for the future, customer experience – including the emerging health and safety agenda, attitudes to work, the second world war, and public opinion from New Zealand and Australia.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.