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The Business of Belonging
In this podcast and subsequent report, we learn more about a recent pop-up community study conducted by Ipsos for IBM iX exploring how technology influences human connectedness.
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Measuring Women’s Economic Empowerment
There is irrefutable evidence that communities progress when women have influence over financial decision-making.
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Which Olympic event will be the next ratings medal-winner?
If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as excited about hockey as any nation is excited about any event, according to the survey results.
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The Story Behind the Story
People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.
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Get Fair or Fail
Do you know which incidents are critical, which customers are expendable and what the most suitable, cost-effective response or intervention will give your brand a competitive advantage?
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How Tide Cleaned Up at the Super Bowl
One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.
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Tide ad scores highest on inaugural Ipsos Neuro Super Score
First real time biometric ranking of all commercials during the big game
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Does Byron Sharp’s Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Ipsos UU Announces Two Senior Leadership Appointments in the U.S.
Heather Carruthers takes the role of President and Rob Hernandez is Appointed as Senior Vice President
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Ipsos Marketing Announces New Leadership Appointments
Chris Sinclair and Jessica Schneider step into new leadership roles with the U.S. Ipsos Marketing team