A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
The Expectations sub-index is down, while the Jobs’ sub-index is up according to the August 2025 Global Consumer Confidence Index from Ipsos.
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.
Do you have your marketing strategies lined-up with this target group?
59% of Americans believe that the country is headed in the wrong direction, with Republicans (61%) and Democrats (57%) having a fair amount of pessimism. More Independents (68%) believe that the country is off on the wrong track.
Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.
