In this webinar, Ipsos will use multiple data sources to illustrate why the treatment of breast cancer in the real world may deviate from current treatment guidelines. Specifically, we will share:
- Physician insights: real-world evidence (RWE) from doctors treating breast cancer
- Physicians + pathologist insights: RWE and perspectives on biomarker testing in breast cancer
- Patient insights: social intelligence analysis of breast cancer patients' attitudes and unmet needs
- Payer insights: expert guidance from Ipsos' market access team on payer perspective.
We will go on to explore the different approaches and frameworks that can enable the integration of these insights and, ultimately, support the generation of holistic insight.
This webinar aims to illustrate why real-world treatment of breast cancer can be sub-optimal - and what can be done about it.