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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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The power of the ESG x Brand collaboration
Opening opportunities to positively shape expectations and drive brand success.