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The Online Shopper Study in Saudi Arabia
The report sheds light on KSA consumers' shopping behaviour across both online and offline channels, including adoption levels, drivers, and barriers to using each channel.
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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.