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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience?
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The power of hybrid communities
Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.
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Ipsos Encyclopedia - Questionnaire Design
At the core of survey research is our goal to find out more about people.
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Ipsos Encyclopedia - Social Intelligence and AI Enabled Consumer Intelligence
AI enabled Consumer Intelligence (AICI) is a new category defined by Forrester as a way to craft insights from various data to optimise the experience of current customers and discover emerging trends, outliers, and unexpected shifts or changes in consumer behaviours.
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Beyond the screen: Driving authentic engagement through hybrid online-offline communities
People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.