Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
[WEBINAR] Because Real People Tell Little White Lies: The Power of Deep Listening through Observation
Joins us on May 2. The world of research is changing fast, and qualitative is more important than ever as we seek to rich insights to guide action and contextualise big data. At Ipsos UU, we believe the future of qualitative lies in Deep Listening.
As more Virtual Reality (VR) content is produced, Neil Stevenson, Ipsos Connect, has been pondering a simple question: What makes 'good' VR content good, exactly?
Join us as we go beneath the surface of traditional research to explore neuroscience, behavioural economics, social data integration and much more on 2 March 2017.
Join us on March 1, for tips about how to Springboard from Social Listening to Social Intelligence, on the Festival of NewMR 2017.
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
Join us, on January 31, for a complimentary webinar case study illustrating when & how to gamify your research.
The 2017 edition of Teads Video Summit Paris will take place on January 26th with the theme "Video, Data and Mobile: the creative and qualitative leap".