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Beyond the screen: Driving authentic engagement through hybrid online-offline communities
People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Ipsos Retail Performance response to the coronavirus pandemic
As cases of the coronavirus (COVID-19) continue to spread across the UK and around the world, Ipsos Retail Performance is focused on ensuring the safety of its people, clients and suppliers, whilst maintaining business continuity during this challenging time.
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Sensory Spatial Segmentation
Consumer-based preference segmentation studies can be complex and costly undertakings.
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African Lions: the Urban Middle Class
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
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The Millennial Influence in Asia - 2017
How Millennials of Asia will shape tomorrow's payments landscape.
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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
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Who Is Buying Luxury Goods In Asia?
What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.