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Discover Ipsos CX Advisory
Unlock the full potential of your Customer Experience and drive tangible business results with Ipsos CX Advisory.
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Getting Started With Mystery Shopping
Discover Ipsos’s key ingredient to your CX and commercial success
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CX Global Insights 2025: Unlocking the Future of Customer Experience
Elevate Your CX Strategy with Data-Driven Insights
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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CX Signals GenAI: Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews
Harness the power of social media and reviews to help improve your Customer Experience (CX).
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Lead Saves: Convert ‘lost’ leads into revenue
Drive up sales conversion by understanding and converting customers you thought were ‘lost’.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.