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European Perceptions of Climate Change
A recent Ipsos survey for an international research consortium led by Cardiff University explored public perceptions of climate change in four European countries – France, Germany, Norway and the UK.
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The Economic Pulse of the World - February 2017
Despite the optimistic ending to 2016, 2017 has not started on a positive note, with all three economic indicators stumbling right out of the gate. The future will show if this is a momentary glitch, or a sign of things to come.
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The Essential Steps for Building and Maintaining a Best-in-Class Customer Experience Culture
There’s no doubt that CX is a big business and it’s getting bigger. Some estimates put the measurement and implementation of CX programmes at $11 billion globally by 2020.
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Ipsos Update - March 2017
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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National Youth Social Action Survey 2016 in UK
Step Up To Serve and the Office for Civil Society commissioned Ipsos to run the 2016 wave of the National Youth Social Action Survey. The study has been running alongside the #iwill campaign.
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Seven Ways to Embed Your Enterprise Feedback Management Programme to Drive Sales
Let’s cut to the chase: a truly successful enterprise feedback management programme (EFM) is designed with the corporate strategy central to the programme and has links to seven key functions of an organisation, starting with the C-Suite.
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Brazil Pulse - the Government Has Been Unable to Create an Upward Trend in Its Image - January 2017
Brazilians started 2017 as they finished 2016: without trust in the country's direction. For 88% of the population, Brazil continues on the wrong direct - an index that has been intact since the very start of Michel Temer's Government (then interim) in April last year.
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Understanding Society - A Healthy Understanding?
This international report looks at attitudes towards health over a wide range of issues.
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Emotional Attachment and Profitable Customer Relationships
Getting Sticky - Brand managers want emotionally attached customers!
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Drive Your Results With Target-Setting Analytics
This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.