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A growing unease: Data dilemmas of the connected Indian
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data.
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Delivering quality research at global scale and speed
Ipsos.Digital offers an agile market research solution with Ipsos’ trusted quality and innovation.
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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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Preparing for the future of the operating room: Robotics
Imagine a future where surgical robots have become small and affordable enough to be found even in non-specialized hospitals and outpatient clinics outside of a major metropolis...
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Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
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Getting Started In Text Analytics - The Question To Ask
As the number of text analytics tools have proliferated, the market has moved past early concerns about accuracy and now sits in a place where picking the right tool is more about ensuring the outputs will fit your needs. We outline below six key questions which may help.
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Smarten Up! Neuromarketing Is Getting More Intelligent
Understanding what makes people tick has always been at the center of marketing. For decades, Ipsos and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, data from surveys, focus groups, point of sale, credit cards, click behavior, and even beacons can only go so far.
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Big Data, Product Reviews and Behavioural Economics
In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.