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Data Analytics/ Data Science
Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.
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The Path from Ad Blocking Purgatory to Programmatic Nirvana
Programmatic buying has led to a revolution in advertising. However, online users are now being presented with more ad-cluttered sites and, as a result, are turning to ad blocking software.
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Connected car: A new ecosystem
Today, the cars produced by the major automotive original equipment manufacturers are built with automotive embedded systems. Soon they will become communicating objects. Ipsos expects that there will be 69 million connected cars on the road by 2020, equivalent to 75% of all cars shipped globally.
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Who Will Win the Race to Treat NASH?
Non-alcoholic Steatohepatitis, or NASH, is a liver disease characterized by rising prevalence, low diagnosis and a lack of therapies approved for treatment. All of these factors combine to make NASH a priority for the healthcare industry – and, potentially, a multi-billion-dollar market. Accordingly, the race is now on among several pharma companies to develop the first effective pharmacotherapy to treat NASH.
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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Curate Or Be Curated - Insights In An Uber World
The world has changed.
The world’s largest taxi company owns NO vehicles.
The world’s most popular media owner, creates NO content.
The world’s most valuable retailer, has NO inventory.
The world’s largest accommodation provider, owns NO real estate. -
Device Agnostic Surveys a Necessary Evolution
What are device-agnostic surveys? “Device-agnostic” implies that panelists can take in-browser surveys on any device they choose.
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Decisions, Decisions: Which Text Analytics Tool Is Right For You?
The opinion is now widely shared that the ability to extract actionable insights and intelligence from unstructured text is crucial for most organizations. So, you have your unstructured data in-hand. Now what? How do you get started? There are so many tools out there – which do you use?
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Big Data: A Guided Tour
Big Data has become a feature of many workplace discussions about strategies and business plans. But it also brings with it risks and responsibilities – as witnessed by growing consumer concerns about data protections and information security.
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Clearing the Fog on Neuroscience
This study addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.