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Ipsos at the 2024 ESOMAR conference
Uncover the insights shared by our experts during the ESOMAR 2024 event.
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A Dose of Digital: Can Pharma Make DTx a Healthy Business?
Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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A growing unease: Data dilemmas of the connected Indian
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data.
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China's tech driven intelligent connected vehicles for the next decade
The car of the future is being redefined…
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Moving beyond the start: How to maintain changed behaviours
Governments around the world are currently introducing measures to reduce the spread of COVID-19; these include closing schools and universities, cancelling events, restricting access to care homes and encouraging home working. More extreme measures can include quarantine for whole areas, requiring people to stay in their homes and not travel. The article was published on Research World.
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Preparing for the future of the operating room: Robotics
Imagine a future where surgical robots have become small and affordable enough to be found even in non-specialized hospitals and outpatient clinics outside of a major metropolis...
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Five drivers for humanising actionable data
Data for the sake of data is over. Data actionability is the urgent need for enabling growth. Both tech and market research companies need to accelerate their data actionability, and for this they must build humanised data models.