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KEYS: an Ipsos webinar series
Ipsos' KEYS webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Flair Morocco 2024: Achievement and Accelerations
In this first edition of Flair Morocco, our local experts share their perspectives on themes including emerged middle classes, inflation, and global megatrends.