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79% of Voice Activated Speaker Owners Have an Amazon Echo
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Global vs. Local
Local relevance is climbing the corporate agenda for global businesses and reputation management has a vital role to play in getting the global versus local balance right.
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When does reputation turbulence become a full-blown crisis?
In a world of information overload, communications leaders must be able to separate the signal from the noise in order to defend their companies when it matters most.
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Over half of GB adults now own a tablet
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Technology Tracker Q3 2018 in GB
8 in 10 GB adults own a smartphone. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Technology Tracker Q2 2018 in GB
2 in 3 adults in Britain use social media. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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The link between trust, reputation and benefit of the doubt
Building trust builds reputation. A good reputation builds benefit of the doubt, and ensures your voice is heard in a crisis.
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Technology Tracker Q1 2018
Ownership of voice-activated speakers is now at 8% amongst GB adults. Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.