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Technology Tracker Q4 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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Technology Tracker Q3 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Technology Tracker Q2 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Passive Simplicity - The Future for TV & Radio Audience Measurement
In the field of audience measurement, the greatest understanding comes from observations which have the least impact on behaviour.
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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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Technology Tracker Q1 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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#NotaJoke. Branded Entertainment Oscar Style
February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
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The New Faces of Gaming
The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.
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Lebanon: 2016 TV Audience Measurement
Ipsos and Nielsen recently released their official results for Television Audience Measurement (TAM) for 2016 in Lebanon.