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Audience Measurement in the Data Age
In this paper, we outline ten predictions for the future of audience measurement. It is an important area of expertise for Ipsos. We measure the audiences to media content in more than 70 countries. This includes those accessing this content via both traditional and digital means.
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Olympic Games - Who Else is Going for Gold in Rio?
Sponsors join athletes aiming for the podium. The bar was set on August 12, 2012 – and it was set high. The numbers were: 3.6 Billion, 100,000, 500 and 220.
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Digital Migration - Are We Ready?
The media landscape in Africa is constantly evolving, and one of the most significant changes is the ongoing digital transition from analogue to digital TV.
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Online Audience Measurement in The Arab World
Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.