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Nationwide: Reaping the rewards of demonstrating empathy
Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.
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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
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The spread of techlash
How can businesses respond to the reputational challenges of technological change – including privacy, data leaks, advertising practices, and AI and automation?
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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
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Smartificial Intelligence
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?
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What Shoppers Really Want: Latest Omnichannel Strategies
Over the past 20 years the shopping experience of consumers has changed drastically in the course of digitalisation. Today, shoppers can buy wherever and whenever they like.
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Lebanon: 2016 TV Audience Measurement
Ipsos and Nielsen recently released their official results for Television Audience Measurement (TAM) for 2016 in Lebanon.
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Audience Measurement in the Data Age
In this paper, we outline ten predictions for the future of audience measurement. It is an important area of expertise for Ipsos. We measure the audiences to media content in more than 70 countries. This includes those accessing this content via both traditional and digital means.