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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values
A deep dive into digital behavioral data reveals Gen Z differences around the globe.
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The growth and expansion of online retail: COVID-19 and beyond
Online shopping insights from Synthesio social data & Ipsos online communities.
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The evolved role of TV in the "Lockdown Family Household", and implications for media brands in the US
Yes, viewership is growing and evolving – but so is the role TV is playing and the needs it fulfills.
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On the Move: Measurement for Out of Home Advertising
The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.
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US Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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Over half of GB adults now own a tablet
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.