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OTT and content streaming in MENA
Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.
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Digital Content in MENA
The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.
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Lebanon: 2016 TV Audience Measurement
Ipsos and Nielsen recently released their official results for Television Audience Measurement (TAM) for 2016 in Lebanon.
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MENA Digitised - Exploring the Tech Trends Shaping the Region
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
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Online Audience Measurement in The Arab World
Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.