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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Key audiences: Stakeholders & Influencers
It is clear from our conversations with Council members that the profile, influence and importance of stakeholder groups are continually shifting and evolving. The vast majority of Council members name several stakeholder groups that have become increasingly important in recent years.
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Shared value: The corporate imperative?
As the demand for businesses to create shared social and environmental value increases, and the climate change doomsday clock counts down, Council members are seeing corporates coming to terms with their role in society. But businesses face significant challenges in closing the say-do gap and meaningfully embedding sustainability in their strategies and business models.
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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
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The spread of techlash
How can businesses respond to the reputational challenges of technological change – including privacy, data leaks, advertising practices, and AI and automation?
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Global vs. Local
Local relevance is climbing the corporate agenda for global businesses and reputation management has a vital role to play in getting the global versus local balance right.
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What keeps communicators awake at night?
Reputation Council members across the world face a range of business challenges – but what are the biggest issues that keep them awake at night?
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How to Select the Right Celebrity Endorser?
Rio Olympics has ended, but the craze on Olympic athletes has not yet faded. However, do you know that the microblog comments of “Wang Baoqiang Divorce” (10 billion pieces) once surpassed that of “Rio Olympics” during the Olympic Games? It is unprecedented that celebrity gossips should take away the limelight of the Olympic Games.