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Ipsos Helping Companies Like IBM Understand the Importance of Belonging
In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. Does brand belonging really matter?
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Taking Responsibility - Ipsos in Switzerland and the Foundation Partage
A local CSR initiative. On Dec 14th , 9 of our Ipsos colleagues participated in half a day activity to support Partage, a foundation based in Geneva which is fighting against hunger and food waste.
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EU’s Heart Might be Open, but Britain’s Isn’t
The UK isn’t changing its mind about Brexit says Ben Page in Politico.
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Countries that Have a Younger Population Are More Optimistic About 2018 Than Countries with an Aging Population
The majority of adults are optimist about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.
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What a Waste
What a waste, Ian Dury once sang, that he had decided to be a musician instead of being a doctor, a lawyer or one of many other things. That’s the trouble with choosing: if you pick one option, you miss out on others. But it’s also real life.
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2018 US Politics - 45% of Americans are Much More Likely to Approve of Their Individual Congressional Representative (January 17)
President Trump's approval rating dipped 2 points this week to 39%.
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Global Consumer Confidence Index Holds Steady
This month's global Consumer Confidence National Index score remained the same at 50.1.
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Taking Responsibility - Ipsos Foundation Supports a Major Flagship Project in Kenya
2017: the best year for the Ipsos Foundation since its inception.
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2018 US Politics - On a State-by-State Basis, Trump’s Approval is Consistent (January 10)
President Trump’s approval rating remains at 41%.
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5 Questions You Need to Ask to Impact the Path to Purchase
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.