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How to define 2021?
Since 2013, Ipsos & Sopra Steria have produced the annual “French Fractures” barometer for Le Monde, CEVIPOF, the Jean-Jaurès Foundation and the Institut Montaigne. Its title was born from the lines of division that cross French society, which emerge each year to confirm a pessimistic view
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What does 2022 portend?
Each year, the Ipsos Global Prediction survey reveals what people around the world thought of the past year and, the hopes they have for the New Year
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Media consumption: The crisis has boosted audiences and gaming
How has the health crisis changed the French people’s relationship with the media?
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Environment: The state of emergency is accelerating
For the third consecutive year, Ipsos conducted a survey for EDF in 30 countries and with a sample of 24,000 people, the findings of which were released at the end of 2021
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Food, revealing trends
From mid-March 2020 until the end of the third lockdown in 2021, with the distinction between essential and non-essential shopping, retailers and consumers entered a new, completely unexpected, world
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The new "eating well", a pleasure for the sake of health
Since the beginning of the pandemic, health-related topics have experienced an unprecedented boom in conversations and social media exchanges. Food is among the most recurrent, with different issues: comfort/health tension, time management, creativity to get out of routines
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53% of European drivers admit they had mental blanks at the wheel
The Vinci Autoroutes Foundation has published the results of its 12th Responsible Driving Barometer survey. Conducted by Ipsos among 12,400 people in 11 European countries, this wide-ranging annual survey provides an overview of the behaviour and perceptions of Europeans behind the wheel. It makes it possible to monitor the evolution of risky behaviours and best practices in order to better target prevention campaigns in France and other European countries.
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Do you bike to work? You’re in the minority.
Only 12% of adults, on average, across 28 countries said they commute by bicycle.
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[WEBINAR] The State of AI-enabled Consumer Intelligence
A conversation featuring Brandon Purcell for insights and marketing pros.
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.