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Pisa VS Florence: the Two Ways to Make a Brand Attractive
Both Florence and Pisa attract over one million visitors every year, but not at all for the same reasons.
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Real Self or Projected Self: Who Should Brands Talk To?
The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?”
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Bringing New Life to Qualitative Research With Real People in Real Life
We all know that market research can add tremendous value to your business – assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn’t always add up so nicely.