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[EVENT] The Future of Research: New Solutions to Old Problems
Join us in Edinburgh from 6pm on 21 June 2018 to take a tour with us through some of the latest innovations in research.
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A Rudderless Ship: The Wrong Way to Mystery Shop
There are lessons to learn here when conducting research and measurement projects. Without clear goals, planning and direction, your results may not find the ‘promised land’.
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[WEBINAR] Behavioural Science Principles for Better Digital Advertising
On June 19, join us for a complimentary webinar as we outline three principles from behavioural science that enable brands to provide a consistent and powerful message across different media and markets.
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[WEBINAR] New MR: Future of Video
On June 19, join us for the second session to look at the way video is expanding and evolving in the context of market research and insights.
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Internet Security and Trust
A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.
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What Worries the World in 2017?
Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.
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2018 US Politics - President Trump Revealed his Drug Price Reduction (May 16)
President Trump’s approval rating remains steady among all Americans (45%) and registered voters (46%) this week.
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018 in the UK
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
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Cognitive Battlefield - Part I: A framework for assessing optimal engagement strategies
The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?
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The Royal Wedding 2018 - International Perceptions of the Royal Family
Royal Family has a net positive impact on Britain’s reputation abroad – though half say it makes no difference, and it also reinforces perceptions of Britain as a traditional country. The Queen and Prince Harry are the most liked Royals around the world. The Duke and Duchess of Cambridge are also viewed favourably.