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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away. While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49% of the total dollars in the travel category, despite being just 17% of the total population. This month we’re taking a deeper dive into our latest Affluent Survey Data to provide a quick snapshot of five easily targetable Affluent Traveler segments.
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Food for thought: Would you like real or fake meat with that?
Four in ten people say they would eat a plant-based substitute for meat.
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Global Consumer Confidence Rebounds to Highest Level in Nine Months
Strongest Gains in Optimism Observed in Turkey, China, Argentina, Hungary, and Poland; Japan Is the Sole Market Showing a Significant Drop.
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FaceApp goes viral: How do you feel about aging?
A recent Ipsos survey shows that we think old age begins at 66.
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Economic and social costs of violence against women and girls
New study examines the economic and social costs of violence against women and girls (VAWG) in Ghana, Pakistan and South Sudan.
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Ipsos work on Rohingya crisis wins World Bank South Asia region project of the year
Ipsos fused data from drone-acquired aerial imagery, social media analytics, multi-spectral imagery, and ground surveys for WB assessment of Rohingya migrant crisis in Cox Bazaar, Bangladesh.
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
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Widespread concern about artificial intelligence
New global poll for the World Economic Forum shows more agree than disagree that governments and companies’ use of AI should be more strictly controlled.
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Consumers report trusting media less, personal relationships more
New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
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Global Consumer Confidence Index - June 2019
June 2019 sees the Ipsos Global Consumer Confidence Index at 49.6, up 0.3 against last month, at the same level it was three months ago, but down 0.8 of a point over the past year. Uptick in optimism in India, the U.S. and several European markets. Japan, Saudi Arabia and Australia show signs of slowdown. Latin America and South Africa still in a slump.