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79% of Voice Activated Speaker Owners Have an Amazon Echo
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Corporate Sustainability: Creating and Measuring Impact
Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.
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What does KPI stand for in retail? A guide to retail auditing
In an industry ruled by competition, setting key performance indicators (KPIs) and organizing audits are often a store manager’s first steps towards improvement. By understanding customer patterns, retailers can improve the efficiency of their processes in order to increase sales, traffic, and overall profitability.
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Global vs. Local
Local relevance is climbing the corporate agenda for global businesses and reputation management has a vital role to play in getting the global versus local balance right.
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When does reputation turbulence become a full-blown crisis?
In a world of information overload, communications leaders must be able to separate the signal from the noise in order to defend their companies when it matters most.
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Reuters/Ipsos Data: Core Political (01/30/2019)
Pessimism about the direction of the country continues to grow despite the reopening of the government this week.
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It’s About Time: Measuring Media Impact
Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.
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Over half of GB adults now own a tablet
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos reinforces its Social Media Intelligence capabilities with the acquisition of Synthesio
Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.
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Subscription Video on Demand Trends in MENA
Ipsos in MENA is launching its fourth wave of the SVOD survey.