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Ipsos Encyclopedia - Social Intelligence and AI Enabled Consumer Intelligence
AI enabled Consumer Intelligence (AICI) is a new category defined by Forrester as a way to craft insights from various data to optimise the experience of current customers and discover emerging trends, outliers, and unexpected shifts or changes in consumer behaviours.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Data Dive: How women and men feel about abortion issues
In five points, we look at how people across 29 countries feel about everything from if, and when, abortion should be legal to who, if anyone, should be punished when it’s illegal.
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Data Dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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Global views on abortion
A majority across 29 countries believe abortion should be legal in at least most cases.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The climate of climate change opinion
The science on climate change is acknowledged these days. And the world’s leaders are – at least in their public statements – committed to acting. But what about public attitudes and behaviour?
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Applying cultural transferability analysis to ESG
The three cultural dimensions that are shaping attitudes, perceptions and behaviour around ESG in the local markets