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Disney Songs: A magical, timeless joy for European families, celebrated at Disneyland Paris
Findings from a recent Ipsos Essentials Study Across Five European Countries
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Flair South Korea 2025: Shifts and Explorations – Decoding Emerging Trends and Opportunities
In our 2025 edition of Ipsos Flair South Korea, our local experts explore the current and future state of the Korean market.
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Esports boom
Esports has exploded in popularity, especially among young males, attracting major sponsors like Orange and Michelin. Teams, often backed by venture capital and led by influencers, rely heavily on sponsorships for revenue. Women's esports are also growing, with support from brands like Aldi. France, with its large fanbase and government support, is poised to become a major esports hub, especially with Paris hosting the 2024 League of Legends World Championship.
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Data Dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.
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The 2022 advertising awards for the general public: pop & fun, magic, commitment
Since 1986, this unique prize has been awarded to films and outdoor communications that have made an impact and won over the French, based on 1,000 campaigns in 2022.
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Tourism: Holidays, inflation and luxury
Despite inflation pushing Italians to adapt their holiday plans, Italy remains an attractive destination for high spening visitors.
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[EVENT] Citizen Cannes: How three key factors shape creative, brand and global success
Join us in Cannes on 21st June
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Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values
A deep dive into digital behavioral data reveals Gen Z differences around the globe.
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Global Trends in Marketing and Advertising: The Enduring Appeal of Nostalgia
When the here and now is grim, people look to the past for comfort
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.