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Things to consider when conducting innovation research in the UK
This document is designed to give you an overview of the UK, its people and some of the key issues and trends Ipsos is observing.
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Nachhaltigkeit im Vertrieb
Seit etwa zwei Jahren ist auf Kundenseite ein zunehmendes Interesse am Thema Nachhaltigkeit spürbar.
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Kundenorientierte Preisforschung
Maßgeschneiderte Preisforschung am Beispiel einer Portfolio-Optimierung.
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Store Brands Muscle In on National Brands’ Comfort Zone
While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging. This is the latest finding from a study conducted by Ipsos Marketing.
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Pitfalls when Conducting International Fieldwork
As for national fieldwork, for international fieldwork applies the well-known wisdom that inaccuracies in questionnaires, first and foremost within the
screening process and in conducting the interview are only corrigible with a considerable amount of effort, if they are correctable at all. Within the context of international market research projects there are additional rules to adhere, beyond the familiar strategies of questionnaire conception. -
Total Churn Management: Kündiger richtig kennenlernen
Seit der Liberalisierung des Strom- und Erdgasmarktes sind die Energieversorgungsunternehmen (EVU) einem stetig zunehmenden Wettbewerb und steigenden Kündigerzahlen ausgesetzt.
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Ipsos Encyclopedia - Share of Wallet
Definition: Share-of-wallet (SOW) is the percentage of a customer's spend ("share") made in one provider's offerings as a total of spend in all provider's offerings in the cateogry ("of wallet").