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Ipsos Update - June 2020
This month’s round-up of research and analysis from Ipsos around the world includes the latest insights on the impacts of coronavirus and how we can plan for the future, customer experience – including the emerging health and safety agenda, attitudes to work, the second world war, and public opinion from New Zealand and Australia.
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Investitionen in die emotionale Markenbindung zahlen sich aus
Insights aus der Ipsos Brand Value Creator (BVC) Datenbank
Customer Experience
Optimieren Sie Ihren "Return on Customer Experience Investment (ROCXI)".
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Ipsos Update - August 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
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When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
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Wirkung statt Reichweite: Umdenken bei der Mediaplanung im digitalen Zeitalter
Unsere Medien- und damit zusammenhängende Gerätenutzung hat sich in den letzten 25 Jahren seit der Gründung des WWW durch Tim Berners-Lee 1989 und der folgenden Digitalen Revolution drastisch verändert. Besonders das Medium "Internet" hat massiv an Popularität, aber auch an Komplexität gewonnen. Werbetreibende stehen damit vor der Herausforderung aus einer Vielzahl an Kanälen die wirklich gewinnbringenden für ihre Kampagne auszuwählen.
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First quarter of 2015
Sharp increase spurred by currency exchange rates.
Initial impact of the "New Way" plan.
Revenue: €379.6 million, +10.6%,
Total organic growth: +0.8%,
Organic growth of new services*: +27%.
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Ipsos in 2014 - STABILITY CONFIRMED
In the fourth quarter of 2014, Ipsos posted revenue of €500.7 million, up 2.2% compared to the same period in 2013. This timid return to growth reflects the more favourable foreign exchange trends (+1.5%), which had been very negative in 2013 and the first half of 2014, and slight organic growth (+0.8%). While this growth is not spectacular, it confirms the Ipsos teams' ability to bring back stability, even before the first effects of "The New Way" project.
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BACK TO GROWTH
Full-year 2013 revenue amounted to 1,712.4 million euros, down 4.3% compared with 2012. This decline reflects contradictory trends. There was a very negative effect from exchange rates of 4.4% -- the impact of translating revenues into euros was much higher than the 2.2% reported at the end of the first half and the 3.8% at the end of September.