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Sports and Entertainment: Key insights on fandom, betting, media, and more
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
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Entertainment & Leisure
Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.
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What the Future: Leisure
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
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Leisure
In What the Future: Leisure, experts explain how Americans spend their time off the clock — and where leisure will go in the years to come.
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[WEBINAR] What the Future: Leisure
Consumers have more options for leisure than ever before thanks to digital technology and new work models. But Ipsos research shows they also feel time-pressed, and how they afford and spend their leisure time hardly feels like a break.
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Sports in America: What we play, what we watch, what we agree on—and what we don’t
New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.
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What the Future: Play
Revisit our on demand webinar featuring insights and tips for ways that brands can support players and fans alike!
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[WEBINAR] What the Future: Play
The future of play faces multiple inflection points, most often driven by technology. Factors from climate change and increasing emphasis on competition over fun and fairness could spawn new ways to play or kill traditional ones.
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Bikes, Trains & Automobiles… What is the new normal in consumer mobility?
Revisit our on demand webinar featuring new insights from our Mobility Navigator research, with a focus on shared mobility.