[EVENT] Getting to Great Research Stories
Everyone is talking about storytelling, but its role in the market research industry and how to do it (and do it weel!) are not always clear.
Please view the presentation we gave at The Festival of New Market Research 2016 in which our experts discuss storytelling in the context of market research.
The presentation covers:
- How to get to the root of the business issue (the premise of the story)
- How to use storytelling to transform data into insights
- How to sequence a story depending on the research conducted
- How to bring the story to life – so your stakeholders can remember it and retell it.
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Download the presentation
Speakers :
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Allyson Leavy, Vice President, Market Strategy & Understanding, US, responsible for the global marketing of the business.
