Flair Collection

Brands are moving from performative activism to actively engaging with causes their customers care about. This shift ensures genuine impact, avoids "washing" accusations, and builds trust by aligning with consumer values and providing tangible results.

National food brands are struggling due to inflation, losing market share to cheaper private labels. Consumers question their value proposition and transparency, while retailers have become more vocal. National brands need to justify their prices, rebuild trust, and communicate effectively to stay…

Last year’s Rugby World Cup saw brands leveraging sponsorship opportunities, with most sticking to traditional themes. However, Volvic's campaign featuring Antoine Dupont in a nature setting, emphasizing personal connection and values, stood out, highlighting a potential shift towards more…

Esports has exploded in popularity, especially among young males, attracting major sponsors like Orange and Michelin. Teams, often backed by venture capital and led by influencers, rely heavily on sponsorships for revenue. Women's esports are also growing, with support from brands like Aldi.…

Second-hand luxury is booming in France, driven by affordability and sustainability. French consumers, particularly women, are embracing pre-owned luxury goods, making high-end items more accessible and appealing.

In a world of crises, brands must prioritize empathy, security and social/environmental responsibility. Understanding evolving views of globalization and capitalizing on the trend towards national and local brands are key strategies for success, while empathy and understanding consumer behavior…

Since 2010, Ipsos has been carrying out the Global Happiness survey, a worldwide study not just about how people feel, but also what makes them happy. This year, an average of three in four adults (73%) in the 32 countries surveyed say they are happy.

Despite higher prices, organic food boomed during the Covid-19 pandemic, but by 2022 a 6% drop was observed as consumers demonstrated a stronger preference for local produce. What factors explain these changes in consumer behaviour?

Since 1986, this unique prize has been awarded to films and outdoor communications that have made an impact and won over the French, based on 1,000 campaigns in 2022.

At a time when the French government want to decarbonise industry by reducing emissions by 81% by 2050 compared to 2015, and when older motor vehicles will be soon banned from inner cities’ “low-emission zones”, the Ipsos Navigator survey reveals the gap between intentions and reality and…