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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
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What Do Online Consumers Really Think of Electric Cars in 2022
Social data reveals how consumers feel about new Electric Vehicle (EV) models
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Decoding 'China Chic' cosmetic brands
'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
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How Lead Users Can Help You Ride the Innovation Wave
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Insight Out: an Ipsos UU podcast
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.