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Innovation in Inflationary Times
This playbook is for innovation leaders in the CPG industry, looking to launch inflation-resilient new products. Following a disciplined approach laid out in this paper can help one through uncertain times.
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Navigating the fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Fashion victims: The losers in the fast fashion race
What can comms. leaders learn from the challenges facing companies in the fashion industry?
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Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
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Creating a community hub in-store to drive traffic
Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
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Creating a community hub in store to drive traffic
In the digital world, brick and mortar retailers need to reinvent the way the public interact with their brand. Rather than simply purchasing, customers are looking for new experiences, which also benefit the wider community. Here, Kelly Fairchild from Ipsos Retail Performance, discusses how retailers can encourage shop visits through in-store incentives and nurturing a community within a retail environment.
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Beyond price promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
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In line to capitalize on traffic in airports
Peter Luff, president of global queuing and footfall insights and analytics company Ipsos Retail Performance, explores the technology behind positive passenger experiences.
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Two in one: Russian affluents as active consumers and inspired trendsetters
Personality and experiences are more valuable than things. Demonstrative luxury is not accepted anymore. Brands are expected to behave socially responsible.