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How to implement an effective customer engagement strategy
In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:
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What does KPI stand for in retail? A guide to retail auditing
In an industry ruled by competition, setting key performance indicators (KPIs) and organizing audits are often a store manager’s first steps towards improvement. By understanding customer patterns, retailers can improve the efficiency of their processes in order to increase sales, traffic, and overall profitability.
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How to perform a retail SWOT analysis
All retailers face day-to-day challenges, yet despite today’s challenging climate, there are still plenty of opportunities to be had. By conducting a detailed retail SWOT (strengths, weaknesses, opportunities and threats) analysis, actionable insights can be gained to help retailers understand the future of their own organisation.
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What does digital transformation mean for retail?
Nobody can deny it’s been a tough year for the high street, with a number of once-successful brands either fighting for survival or shutting their doors for good. Even those who are faring comparatively well – often by developing a strong omnichannel offer – are no doubt all-too-aware of their vulnerability in a challenging environment.
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The Vietnam Swine Market
Years of successful trade led Vietnam’s hog farmers toward a period of expansion, leaving them unprepared for a sudden decrease in demand from China, their largest export partner.
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High Definition Customers - A Powerful Segmentation
Just like the best film, data can tell a story too – you just need to know where to look. Here at Ipsos, we use a number of advances statistical analysis techniques to uncover the hidden stories, and value, in the data that may not be visible at first glance.
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20 Years Of Change Among Europe’s Affluent Consumers
This year Ipsos celebrates 20 years of the European Media and Marketing Survey (EMS), or as it is called now, The Ipsos Affluent Survey Europe. 20 years of tracking the Affluent, with their disposable income and whom are disproportionately important to most marketers of products and services.
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At Home And On The Go With The Millennials
Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today’s young adults are no different. As they come into their own, the Millennial generation – ages 18-31 for this study – faces a set of challenges that reflects the new realities of our economy and technology.