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Communicating with Millennials – attitudes and beliefs within the ‘echo-chamber’
Millennials can be challenging to communicate with, but corporate comunicators often do not think in terms of age, but rather attitudes and behaviours. The most worrying phenomenon concerns ‘echo-chambers’. Millennials trust companies and engage with those that are transparent, responsible and have something to say. however, true loyalty is hard to achieve.
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The Curse of Cosy
The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
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Chinese International Travel Monitor 2017
This is the sixth edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers.
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Millennial Myths and Realities in the UK
A major new Ipsos report into Millennials reveals the truth about the “most derided generation”.
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The Millennial Influence in Asia - 2017
How Millennials of Asia will shape tomorrow's payments landscape.
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Pathways to Progress Global Youth Survey 2017 - Economic Prospects & Expectations
Young people today make up the largest youth population in history. Their successes and struggles are as diverse as their personalities and aspirations.
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Southeast Asia New Year, 2017 - New Opportunities
Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.