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The Experience Perspective
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
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Ipsos Encyclopedia - Social Intelligence and AI Enabled Consumer Intelligence
AI enabled Consumer Intelligence (AICI) is a new category defined by Forrester as a way to craft insights from various data to optimise the experience of current customers and discover emerging trends, outliers, and unexpected shifts or changes in consumer behaviours.
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Future of Insights
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.