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Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
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Ipsos at the 2024 ESOMAR conference
Uncover the insights shared by our experts during the ESOMAR 2024 event.
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Got30: A vodcast about Customer Experience
Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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The Operational Angle: an Ipsos podcast
A monthly podcast on data collection methods in market research.
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MediaCell: the future of cross-media measurement
MediaCell is a versatile solution with a number of potential applications.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Embracing Mixed Mode Research
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
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Are Your Customers Working Too Hard? The Australian Perspective
Australian companies expect their customers to do too much to resolve bad experiences. Customers four times more likely to stop doing business with a company after negative experience.
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Side-by-side Social Intelligence
Using the analysis and synthesis of social data to enhance and complement our primary research. We live in a digital world where mobile technology allows us to spend more and more time on social media.