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Getting Started With Mystery Shopping
Discover Ipsos’s key ingredient to your CX and commercial success
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Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how. Recognizing the potential, but also the possible pitfalls, of the issue, our clients asked us to provide Ipsos’ trusted perspective on the topic.
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ESG in life sciences as a hidden driver for brand success
There is a growing belief among the public that private corporations should also take responsibility for environmental, social, and governance (ESG) issues; these factors are no longer solely the responsibility of the public and governments. While certain business sectors are perceived as having a heightened obligation to diminish their environmental footprint (particularly energy companies, automobile manufacturers, airlines, and public transport providers), no industry can evade the necessity to act responsibly.
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Three key learnings on luxury and sustainability
Discover the three key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts
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Navigating the changing landscape of the financial sector: Insights from social media conversations
New services from Ipsos Synthesio help Retail Banks to track consumer trends and spot innovation opportunities.