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2018: The Year of Capturing Nonconscious Response
Learn more about the five methods which comprise the backbone of nonconsious measurement: Behavioral Economics, Eye Tracking, Facial Analysis, Applied Neuroscience and Biometrics.
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Technology Tracker Q4 2017
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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When Trust Falls Down How Brands Got Here and What They Need To Do About It
In this paper we’ll outline what we have identified as the four key reasons we are seeing a crisis in trust, and importantly what brands and advertising needs to do to rebuild that trust.
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Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
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The life of a modern communicator
Corporate communicators need to demonstrate a deep commercial understanding of the business issues their organisations face – this gives them credibility around the leadership table. They operate in fast-moving and complex environments and need to be able to learn and adapt quickly. Building strong relationships and networks with influencers and decision-makers (both internally and externally) is essential if they are to get things done.
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Taking a stand – Do the rewards of corporate activism outweigh the risks?
Corporate activism is both an opportunity and risk, with council members acknowledging both sides of the debate in equal measure. There is widespread acknowledgement that corporate activism is expected by consumers, but is also very hard to do well. Authenticity is the key, with campaigns that are true to your corporate values having the greatest chance of success.
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The biggest issues currently facing corporate communicators
Fractured media environment, employee brand, internal communications and talent acquisition, purpose and CSR, Brexit...
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Employer branding – corporate reputation and the war for talent
Having a strong employer brand is crucial to corporate reputation, giving companies not only a recruitment edge in the growing talent war but also the highest-quality long-term ambassadors to deliver on their brand promises. Employees are more demanding than ever when it comes to what they expect from their employer but this is not purely down to Millennials; employees at all life stages want a career with a deeper purpose. Getting it wrong and failing to deliver on the employee brand expectation can have consequences that extend well beyond employees; consumers too are demanding more from corporates.